World No Tobacco Day
by Johnny
Posted on 24-12-1444 11:42 م
Unless urgent action is taken to reverse this global epidemic, tobacco will kill as many as one billion people this century, making it the greatest single source of preventable death and disease. Since 2008, vital strategies has worked with 41 countries to deliver more than 350 evidence-based, cost-effective population-level media campaigns that build local capacity and raise awareness about the dangers of tobacco. To mark world no tobacco day on may 31,2020, vital strategies launched over a dozen campaigns and initiatives echoing the world health organization’s theme to protect youth from industry manipulation and prevent them from tobacco and nicotine use.
World no tobacco day is an international event that pushes governments and the public into measures that promote better health and confronting the global tobacco crisis.
This yearly celebration informs the public on the dangers of using tobacco, the business practices of tobacco companies, what who is doing to fight the tobacco epidemic, and what people around the world can do to claim their right to health and healthy living and to protect future generations. The member states of the world health organization created world no tobacco day in 1987 to draw global attention to the tobacco epidemic and the preventable death and disease it causes. In 1987, the world health assembly passed resolution wha40. 38, calling for 7 april 1988 to be a "a world no-smoking day.
8. Associação de Defesa da Saúde do Fumante (ADESF)
Image source the well-executed advertisement pictured above is both artistic and chilling. The ad was created for brazilian organization associação de defesa da saúde do fumante (adesf), an entity dedicated to communicating the adverse effects of smoking. It was designed by brazilian ad agency neogama bbh in 2008; but do advertisements like this work?
multiple studies linked smoking to lung cancer in the late 1940s and 1950s. The medical community fiercely debated how and why smoking caused cancer in some people but not others. Before government intervention, anti-smoking efforts were led by non-profit organizations such as the american cancer society and the american lung association, both concerned with the rapid increase of lung cancer. As early as 1961, the president of the american cancer society, along with presidents of the national tuberculosis association (later the american lung association) and others, issued a letter urging president kennedy to create a commission that would investigate the health hazards of smoking.
Information on anti-smoking advertising expenditures was obtained from officials in each us state (arizona, california, florida, massachusetts, minnesota), canada (health canada), and vermont. We also consulted published sources and the internet. For each campaign, an average expenditure across all available years was computed and then converted to per capita amounts by dividing by the 1996 usa census population estimate for the relevant geographic area. The per capita amount provides a control for differences in population sizes. For instance, since california is a more populated state, it needs a larger advertising budget to reach everyone who is to be targeted.
1. Substance abuse and mental health services administration (samhsa). Results from the 2014 national survey on drug use and health: detailed tables rockville, md: u. S. Department of health and human services, substance abuse and mental health services administration, center for behavioral health statistics and quality.